Twofish gains a competitive edge with Filtrbox media monitoring service
Once the company began using Filtrbox, Twofish realized it could also use the service to monitor its own press activity. Lisa Rutherford uses the information she gets from her Filtrbox daily e-mails and the dashboard to create reports for board meetings and other internal presentations. “I love how easy it is to make some simple charts for board presentations and reporting,” she says. Plus, she uses the information from Filtrbox to provide valuable feedback to her public relations (PR) firm. “The net result is I can measure the effectiveness of our PR program and our market presence,” Rutherford states.
In fact, after the company launched Twofish Elements, Filtrbox proved to be an essential tool for monitoring the company’s PR efforts. “Post-launch, we used Filtrbox to provide a snapshot of the effectiveness of our PR strategy, particularly in direct comparison to similarly timed announcements by competitors,” Rutherford says. ...
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